MSNBC has directed viewers to take action and cancel Fox News from their cable packages. "If you pay for any basic cable package, you are helping fund everything that Fox News airs," Dean Obeidallah wrote for the far left progressive media outlet.

"It’s time this ends. We must demand that cable operators grant us freedom from Fox News," MSNBC said. Fox News earns revenue from cable packages, and because, as MSNBC notes, Fox "attracts the largest cable news audience," that revenue is far greater than what MSNBC and CNN earn from those packages, in which they are also included as part of basic cable service.

MSNBC wants viewers of Fox News to be horrified that their viewership pays for the network that features programming that they watch, at far higher numbers that they consume MSNBC or CNN. Fox is able to command higher fees from cable companies because viewers want to watch it.

CNN's Brian Stelter has also bemoaned Fox News' dominance, and belittled the viewers that routinely make Fox so highly rated.

Obeidallah tries to link Fox News' Tucker Carlson to the Ku Klux Klan, and claimed that the pundit uses his platform to "spew his despicable white nationalism" because he is stalwart on saying that illegal immigration at the US-Mexico border is a crisis that needs to be properly stopped.

MSNBC doesn't like coverage on Fox about vaccine mandates, and since they are unable to pressure the competitive network off the air, they want viewers to do their dirty work for them.

MSNBC takes aim at their competitor, saying that the new plan for their activism is not to get cable companies to drop Fox, but to get viewers to demand cable packages that don't include the network.

Obeidallah writes "this is about asking cable companies to offer us cable packages that simply don’t include Fox News, so that those of us who don’t want to support the network are no longer mandated to pay a monthly fee to the company."

Unable to compete with Fox News Corp., MSNBC has to resort to boycotts designed to limit both the free press in the United States, and in a fruitless attempt to hobble their competition.

"Because Fox News reaps nearly $2 billion in revenue from its carriage fees, the outlet is in essence immunized from advertiser boycotts that could help us rein in its vileness," Obeidallah writes.

He cites Sleeping Giants, a progressive activist group that aims to discredit and deplatform conservative news sites, as uncovering that much of Fox News's business model is not based on advertising, but on cable fees. This makes the news site untouchable by activists who target advertisers to publicly shame them into not running ads on sites the activists don't like.

MSNBC would like to make Fox as vulnerable to activists as platforms that rely solely on ad revenue. Fox, however, has substantially higher ratings. Viewers would rather watch Fox than MSNBC.

Activist groups like Sleeping Giants, their offshoot Check My Ads, Media Matters, and others, are not content to allow the press to operate on a level playing field without interference. Instead, they seek to destroy conservative competitors by attacking their business models since they cannot adequately defend their own progressive ideas.

MSNBC is afraid of their competition or they would not have to instruct viewers to boycott the station, and they would not have to encourage activists to try to take down the network that draws more viewers and more revenue.