Actress and businesswoman Gwyneth Paltrow bragged about her teen son's reaction to her company, Goop, selling vibrators on a recent episode of The Ellen Show, claiming that he called her a "feminist" for selling the adult toys.

Paltrow claimed that her 15-year-old son Moses said the "sweetest thing," about Goop selling vibrators, noting that he used to be "embarrassed" by his mother's company selling the items.

"Can I tell you the sweetest thing?" Paltrow said last week. "This really happened. A few months ago, out of nowhere, he said, 'Mom, I was really embarrassed for a minute that Goop sold vibrators. And then I realized no, this is great, you're making people feel not embarrassed to buy something, and that's great.'"

"You're a feminist," Paltrow claimed her son said.

"I was like, 'Thank you, my dear!' It was so cute," Paltrow bragged.

The actress noted that she's happy her children's schools took care of sex education, but added that she's around for "questions."

"Teenagers are never going to want to talk to their parents about sex ever, so I sort of follow their lead, and luckily in middle school they had a very thorough sex education, so the school handled the kind of birds-and-the-bees parts, and then I am there for any questions," Paltrow said. "But the questions are pretty minimal."

This isn't the first time Paltrow's son has played a part in selling her products promoting or featuring sexual themes.

In an episode of The Tonight Show Starring Jimmy Fallon in June of 2020, then 14-year-old Moses appeared on the show alongside his mother to promote her new candle: "This Smells Like My Orgasm."

As Paltrow gushed about her $75 dollar candle on camera and how it smelled like her vagina, Moses is seen in frame.